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We are ‘shouting from the rooftops’ about hot news straight from theMarketingblog oven – first issue for you to check

Lead story, News you can use, Retail News, Uncategorized / Leave a Comment
Enjoy this brand new sister site to theMarketingblog. It’s a ‘fresh’ new newsletter which will be available every week so that you can get the very best of theMarketingblog’s rants, articles, news items etc.If you are looking to write new business then you should get your message entrenched in this newsletter with its 65,000 marketing decision maker + reach. It’s a no brainer – call Will Corry 01784 434 412. 

Featured in this first issue are Women for Women by Martina Quinn and a special focus on Screenmedia expo.

The phenomenon of YouTube videos has been experiencing a boom in the social media universe. Marketers are starting to grasp this trend by testing the full potential of videos and the power of messages and emotions they can convey to the audience.

Luxury, beauty, consumer goods brands as well as music and TV channels have already explored the power of video sharing. Their efforts are well reflected in our YouTube Statistics, so let’s have a look at the stars of this month:

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screen media expo

With Screenmedia expo 2012 just around the corner (16-17 May, London’s Earls Court 2), Screen Events Ltd today announced that the education programme is finalised and available for viewing here. Brand new on the roster is a strategy workshop provided by the Imperative Group. Entitled “The store fights back – energising the retail experience using screenmedia”, the workshop will feature expert contributions from HH Global and Openeye Global.

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twitter facebook

British advertising expert has raised eyebrows in the social media world, by proclaiming that Twitter will grow to surpass the $96 billion (£59 billion) valuation held by rivals Facebook. By Red Rocket Media

 

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natasha

Just an average girl writes … Something that has only really occurred to me recently is the effect that all this weight loss and image talk has had on the young adults and children of the world.

I think we are all guilty of saying “I look fat in this” in front of children not giving it a second thought that they may absorb and copy our behaviour.

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mark pigou

NFC Bootcamp to deliver Near Field Communication Bootcamp at Screenmedia expo 2012 in London

It is estimated that 40 million mobile phones with embedded NFC capability are in the hands of consumers.

All the major companies who can have projects underway to leverage this new technology. Click here for more info
 

7 blogging blunders

1. Bad Writing: This one really shouldn’t need an explanation. Poor writing, if displayed in a public setting like a blog, looks even worse. Whether grammatical, punctuation, usage or even spelling errors, there’s a good chance that if the blog isn’t written well, your customers won’t come back.

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wagamama

Wagamama is rolling out ‘blippable’ Augmented Reality-enabled placemats in its 80 UK restaurants.

 

The campaign will run from 7 May until 3 June, and encourages diners – with the opportunity to win a meal – to scan the placeholders with the Blippar app to learn about the wagamama lounges which will be appearing at music festivals this summer.

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lovecontent

Announcing The LoveContent Awards 2012 Ceremony ScreenMedia expo, 16th May 2012.

 

Sponsored by Kinetic and SpaFax, and with a judging panel from across the industry, the LoveContent Awards 2012 is seeking to reward stand out contributions from across the following categories:

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fab

The world´s biggest online shopping portal for design, Fab.com has launched in the UK , offering shoppers the chance to buy fantastic designer fashions and home accessories at up to 70% off normal retail prices www.fab.com

 

For the first time, UK customers can visit www.fab.com and access a world of exclusive designer pieces, including fashion, furniture, carpets, cushions, lamps, jewellery and accessories, all at prices to please the most cost-conscious of shoppers.

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musical invention

A new technology developed by researchers in Britain and France could add a novel audio aspect to interactive digital out-of-home media.

 

Screenmedia expo runs 16-17 May at Earls Court in London; Zamborlin speaks at 10am on the second day. Called Mogees, it enables any surface to be transformed into a musical instrument simply by placing a contact microphone on it and connecting speakers.

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