Michelle Hill of Red Rocket Media writes .. We’ve all been there, sitting in front of our PCs, racking our brains for something to tweet about, a Facebook status update, something – anything – of interest to share with our Google+ circles.
Uninspired and having wasted half an hour asking around the office or researching online for ideas, you’re left with just a few options:
- Self-promotion: that new client you’ve got on board, maybe give your services a plug, trying in vain to disguise it as valuable content for your followers
- Talk about something happening in the office: definitely nice to have some of these but they don’t really add any true value to your fans over time
- Don’t post: “Oh no, but then our followers won’t have heard from us in 3 days!”. Hmmm, my guess is, if you’re having these problems, they won’t even notice.
Imagine if you always had something of value to say…
… a constant stream of interesting, entertaining and educational content that your fans and followers would share far and wide across the social space.
That’s where news content marketing comes in
You may not be familiar with the term ‘news content marketing’ but you will most certainly have seen it. It is the publication of commercially-neutral industry or topic-related news as opposed to news from within your company. For example, an IT company might publish news about the latest cloud technology or a leisure centre might publish news about the latest fitness craze sweeping the nation.
So, why should your brand care?
Well, other than the obvious benefits to your followers which include education, entertainment and adding genuine value to their lives, news content marketing is an exceptionally powerful way to help your brand thrive on social media:
- News never runs out which means you’ll always have something of value to contribute to your followers
- News is the most shared form of content on social media and each time it is shared, your brand goes with it
- Publishing a regular supply of news gives your social media followers a reason to keep following you, turning them into loyal brand ambassadors
Some interesting ‘news’ stats to leave you with…
http://www.redrocketmedia.co.uk/
MICHELLE HILL
I am the Marketing Manager for Red Rocket Media, a specialist provider of content marketing services. I am passionate about all things ‘content’ and social media. I live near Portsmouth on the south coast of England and when I’m not reading or writing about content, you’ll find me on my mountain bike (probably still thinking about content!).