Shopitize Shopper Engagement Platform Builds on Successful Trial Campaigns
15,000 downloads, zero mis-redemption of offers, unique real-time shopping insights – leading FMCG brands declare Shopitize trial an overwhelming success. Visit www.shopitize.com
Following three months of successfully delivering trial campaigns to their foundation user group for selected FMCG partners, the results have surpassed expectations and leads shopping innovator Shopitize (www.shopitize.com) to now widen their grocery app service to the entire smartphone-owning public.
Become a savvy shopper
Shopitize’s Android app can be downloaded at: http://j.mp/ShopitizeGP
Shopitize’s iPhone app can be downloaded at: http://j.mp/ShopitizeiOS
While the range and variety of brand offers continues to multiply, Shopitize is now embarked on a planned series of recruitment activities through multiple channels and strategic partners aimed at achieving its next target of 100,000 users by May 2013.
The Shopitize money-saving app was designed to enable brands to directly promote cashback and rewards offers but also to engage interactively with shoppers in a simple but fun way via their smartphones. Some of the UK’s biggest brands signed-up for the service including General Mills, Kellogg’s and United Biscuits as well as niche brands such as Aunt Bessie’s and Little Dish.
The strategic goal of Shopitize in developing its shopper engagement app is to provide brand partners with invaluable real time data and analytics on the nation’s shopping habits, arming them with powerful and actionable consumer statistics and data.
When, where and what
Initially aimed at 1,000 savvy shoppers, the Shopitize app’s popularity quickly grew to a final trial user group of over 11,000 registered users. This has enabled Shopitize to give a broader perspective and insight into the three Ws of grocery buying … when, where and what. Importantly, the number of downloads leading to registrations and cashback claims also exceeded expectations.
Brand partners have been delighted with average redemption rates for offers of 15% and appreciative of non-existent mis-redemption as well as the speed of campaign set-up which can be as little as 3 hours, providing clear benefit analysis against traditional sales promotion channels.
Shoppers have been equally delighted with both the range of offers and speed of payment with earned cashback typically being paid in 2 days, placing Shopitize light-years ahead of its competition.
“The trial has underlined the power and appeal of direct shopper marketing for both brands and customers alike,” says Graham Halling, Shopitize’s commercial director. “Users are eager to harness the photo-taking power of their smartphones to get great deals and to earn cashback and have welcomed the freedom of choice that Shopitize’s independence from retailers offers.
“The trial has also shown that providing brands with data and analytics on shopper’s behaviour and influences is a must-have service that only Shopitize can deliver. Being able to show in real-time that ‘Dry January’ lasts only until January 14th or that a certain brand of biscuits appears in 10% of all baskets on a Friday gives marketers a new capability to marry tactical activity to strategic goals.”
Halling predicts that Shopitize analytics and insights will become a core part of its business very quickly as they become the go-to resource for brands in discovering and gauging UK consumers’ shopping choices and behaviour.
He adds that brands are already integrating and developing their campaigns with Shopitize to utilise direct mobile marketing, social and content marketing and customer research activity, all of which can be informed and targeted by the unique real-time shopper insights that Shopitize automatically collects every day.
About Shopitize
Shopitize aims to change the way consumers interact with the brands they love. The more consumers join and use the Shopitize mobile couponing ecosystem, the more its mobile shopping platform learns about consumers’ buying habits and the more sophisticated the exclusive deals they’ll receive, saving both time and money for consumers and the brands they love. Visit www.shopitize.com
Become a savvy shopper
Shopitize’s Android app can be downloaded at: http://j.mp/ShopitizeGP
Shopitize’s iPhone app can be downloaded at: http://j.mp/ShopitizeiOS
