Research : Stats about the social media habits of mums

From chronicling her trip to the hospital, the baby’s arrival, and announcing the baby’s name on Twitter, Prince William and The Duchess of Cambridge have used social media to share their family milestones with the world. And, now it seems a Royal Baby Twitpic may be next.

Amid speculation that Prince George’s official portrait will be unveiled on Twitter, we wanted to share a few stats about the social media habits of mums from BabyCentre’s 2013 Social Mum Report:

Mum is a social leader: Mums lead across all of the major social media platforms, having a higher reach across Facebook, YouTube, Twitter, Tumblr, Instagram and Pinterest. They are 15% more likely to use social media regularly compared to the general population and on average will spend 8.0 hours a month on Facebook, 5.1 hours a month on YouTube and 4.4 hours a month on Tumblr.

Mums are social on the go: Mums are early adopters of devices and mobile enables their social behaviour, allowing them to stay informed and connected on the go which is why mums are 2.5 times more likely to prefer checking social media on her smartphone compared to the general population.

Mums are mobile: Tablet ownership rates amongst mums have seen a 183% growth year on year and smartphone ownership is also up (by 13%). The only device that has seen a fall in ownership over the past year is laptops (ownership rates down by 4%).