Research : How insight engineers has helped UK and International clients with their business intelligence needs

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Jeff Deighton of insight engineers writes …We thought we’d share some recent examples of how insight engineers has helped UK and International clients with their business intelligence needs:-

1. Developed a best practice insight framework that aligned, integrated and reduced the number of continuous tracking vehicles, resulting in a significant annual saving on budget.
2. Facilitated cross-functional team workshops leading to the generation of dozens of viable NPD possibilities.
3. Moderated quarterly Customer Listening Panels to co-create, evaluate, and validate new in-market initiatives.
4. Quantified response to new product propositions and packaging innovations within a forward looking understanding of the real category drivers.
5. Tracked the ‘magic’ and ‘miserable’ moments in the customer ownership life-cycle and created an interactive portal tailored to the needs of different stakeholders within the business.
6. Informed the European PR strategy with grounded inputs and illustrative sound-bites to underpin an international industry conference paper.
7. Served as a strategic insight partner providing joined-up thinking across a diverse insight portfolio.
8. Managed an end-to-end pitch process for a client requiring a major ad and brand tracker. Ensured the client was exposed to the latest thinking in the area, and obtained best possible fit between the client and the successful agency.

If you think insight engineers could help you and your organisation, please request more information by email, visit our web site to request our free papers, follow us on Twitter and register to receive The insight engineers Daily.

Kind regards…

Jeff Deighton @insight_Jeff, Managing Director

insight engineers ltd is based at:
St. Mary’s Court, The Broadway, Old Amersham, Bucks. HP7 0UT

Telephone: +44 (0) 1494 618480