New research from Workfront shows that 40% of today’s marketers are having to rely on using ‘Frankenstein’ methods of working – a combination of different methodologies to manage work.
Marketers are aware of the need for structured processes for managing work but struggle to implement them.
• Just 30% of marketers report using Agile to manage their work processes
• 70% cite a lack of knowledge / expertise keeping them from implementing it
• 57% report that their work planning processes are lackluster at best
The full Workfront report on Agile Marketing is available here