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One mattress to rule them all

Lead Article, Lead story, News you can use

It’s all about branding

Of course, having a superior product is only part of the success. You can have the best product in the world but if you can’t sell it to people, it will go nowhere fast. Creating a message that consumers respond to involves creating an image that resonates with them – it means generating an influential brand, and that is something that Eve has done exceptionally well.

It’s personal and has character

Instead of creating a brand that tries to sell a mattress based on science and authority, Eve invested in creating a brand that communicated with and listened to people. “People talk about a mattress being built in a laboratory with a group of scientists and engineers,” said Jas Bagniewski, founder and CEO of Eve, “but we wanted a mattress built by people for people.”

From the beginning, Eve was meant to be about something relatable and make a desirable product that has been improved based on feedback from real people. It was about building a real brand that gave people exactly what they were looking for.

It’s social and engaging

In the process of Eve coming to the fore, this formed a close community. They not only created a personal brand that people could interact with – we are invited to meet the mattress, meet the pillow, etc. – but Eve has invested in taking a rather basic item and turning it into something actually engaging. They have created a light, humorous brand image that is witty and isn’t afraid to be original.

Their packaging (unmistakably a cheerful sunrise yellow) is often cute and creative, offering customers a plethora of interesting quotes that have to do with sleep or living a purposeful life. They have also followed this up with friendly and down-to-earth tones on their blog and their impressive social media presence.

It’s customer focused

It’s not only about building an online community, but is about customer satisfaction and a great shopping experience with a superior product. Eve products can be ordered easily and conveniently, either directly through their website or through Amazon as a partner distributor. They also have customer service representatives readily available to help you on the Eve website in a live chat. You are able to ask any questions that you have and receive helpful advice to guide you through your decision-making process. They offer reasonable prices with monthly payment plans, no hassle shipping, 100-night trial, and a worry-free return policy. Just like they aren’t satisfied with anything less than perfection in their mattress design, they are not satisfied with anything less than their customers being completely in love with Eve. If they aren’t, they can send it right back.

And people are indeed loving it. The Eve Mattress was awarded a “mattress of the month” title in October 2016 by Amazon under the “comfort seeker” category and has been receiving many positive reviews from customers, bloggers, and even in The Telegraph’s lifestyle section. Eve is more than living up to its carefully crafted brand image and is creating a very good reputation for itself.

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