Pinterest offers great benefits for the use of marketing strategies as it improves SEO positioning on the web and increases sales.
Pinterest is a social network used to share images that allows users to create and manage photos through categories or thematic boards. The mode of use is simple and intuitive; it allows uploading photos or owning infographics and also searches the images of other users to add them to their boards.
In addition to this, you can follow the boards of other users who produce interest.
Although at first Pinterest was considered a feminine social medium, and the most used form of marketing involved clothes and makeup, little by little, its interest has been diversified in Pinterest ad strategies; in fact, the previous year it was the fastest growing social network and has proven its success in any market.
Among the benefits and reasons to use Pinterest as a marketing strategy, we can find that it increases traffic to a website, facilitates the quality leads, promotes engagement with the audience, improves SEO positioning of the web and benefits sales in online stores.
Of course, just like other social networks it should be used properly to get the most success. The main thing is to understand that Pinterest encourages the idea that a picture is worth a thousand words. It is a network that encourages users to spend hours finding the best images without effort. The images are ready to interact and be shared, which is why a good marketing strategy is to disseminate images related to the commercialized products of the company. Attractive images with high impact that motivate the user to share them.
In order to use Pinterest as a marketing strategy in your online venture, the following steps must be taken:
1. Optimize the Pinterest account.
The account must be a page of the company to enjoy all the advanced features offered by the page, such as analytics and statistics. All data related to the business must also be complete.
2. Design the thematic strategy of the boards.
Like any campaign for social networks, you must have clear planning, strategy and objectives to fulfil. The theme of the boards should be clear; you can divided some with the brand and others with themes related to their target audience.
The photos must be vibrant, eye-catching and with high quality. You must keep in mind that the social network is visual, therefore optimizing the images is vital to take advantage of Pinterest more productively.
A good image, with several colors without being very dark, is more likely to be repainted. 60 % of the existing images in Pinterest are repeated, which is why you must include attractive original photos and infographics to increase the possibility of greater exposure of your pins.
Even so, the proper descriptions should not be overlooked. Yes, Pinterest must focus on the images, but a good description of the board, with relevant keywords, can help a better positioning within the platform itself.
The description on the pins is also important, it could be at least 250 words, and the use of hashtags is fundamental for social networks.