An image of a pregnant Donald Trump being held lovingly by Vladimir Putin has gone viral after it was projected onto a succession of buildings across Brooklyn and Manhattan.
The startling image – accompanied by the hashtag #lovethroughhate – caught the imagination of New Yorkers after it began appearing on Valentine’s Day.
But what appears to be a satirical illustration is actually an ad campaign for a new dating app that links people together through shared hatreds.
The image first appeared on Valentine’s Day at the corner of West 14th Street and 8th Avenue, the borderline between two districts: Greenwich Village and the fashionable gay hub of Chelsea.
It then popped up again that evening at the corner of Wythe Avenue and North 6th Street in Brooklyn, and returned to Chelsea on Wednesday, when it was projected onto the Apple store.
Predictably, New York’s army of cynics loved the stunt, taking to Twitter to share photos of the ad and joke around about its content.
And of course, many were happy to make sure the president was aware of the pop-up installation.