Contrary to what most people believe, blog is not the only type of content one can use to make his/her internet marketing efforts successful. If you go by the definition of content marketing, you will come across over 100 types of contents which are used to help a brand gain awareness and attract visitors to its website.
http://www.outbrain.com/content-marketing
If you are planning to leverage content marketing for your business, there are many types of content which you can use on diverse online platforms in order to drive traffic to your website, generate more leads and offer information to your patrons.
Here are the top 5 types of content which you can use for your digital marketing campaigns in order to achieve measurable results:
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1. Blog Posts
A blog is the most common type of content one can use to gain credibility for its website on the search engines. A blog can be a web log written by a person about his/her experience pertaining to a specific product or service, can be an informative piece of content offering some valuable advice or info to the readers.
If you want to use blogs for content marketing, ensure that you upload a unique blog at least once a week on your website and make it as informative as possible for the readers. He content of the blog must be unique and plagiarism free.
2. Infographics
Infographics are among the relatively new type of content pieces which combine the visually appealing graphics with information, to provide readers an easy to read and interesting piece of content.
Infographics are among the most widely shared according to Easelly and viewed pieces of contents, and thus, will help you to attract a higher number of people. However, an infographic must be carefully designed, should be easy to understand and must be capable of offering some valuable information to the readers.
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3. Videos
Videos are one of the most popular types of content on social media websites, Videos may feature actors, or simply the products or services with text to speech voiceovers, or some valuable info in an easy-to-understand manner. So, if you are planning to market your brand on social media platforms, videos are the most ideal forms of content that you should use. No other type of content can help you gain as much visibility on social media as videos can offer.
Done well, video content can be exceedingly persuasive and help you achieve your content marketing objectives.
4. Guides and White Papers
Guides and white papers are among the highly detailed and fairly lengthy pieces of content, which go much beyond the approach, style and length of an ordinary article or blog post. But, guides and white papers may become one of the most popular types of content you will ever share online, as these provide comprehensive information about a specific topic.
Guides can be quite helpful baits for harvesting the users’ email addresses. Thus, you can plan to use guides and white papers in your content marketing strategy.
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5. Product Reviews
These days most people purchase from online stores, and the buyers hav become extremely smart as they check the online reviews of the products before buying them. O, the websites or blogs which offer honest, detailed, informative and well-structured reviews about the different products or services, can gain immense traffic on the World Wide Web.
Thus, if you own an online store or want to provide links to the eCommerce websites, you can plan to use well-written and engrossing reviews about the products, services or applications.
Apart from these, there can be many other types of content which can be used in different situations to gain the optimum results from content marketing strategies.