In advertising, the concept of family is almost always a positive one—bringing joy, comfort and meaning to people’s lives. Some comic advertising has fun with dysfunctional families, but it’s rare that an advertisement takes a serious look at one of the most fundamental of human problems—the pain caused by difficult family relationships.
Volkswagen steps boldly into that fray with a lovely new long-form ad in Denmark called “Generations.” Made by creative shop Very Agency, it features a man, at the urging of his mother, taking a road trip with his aging father in the old man’s vintage Beetle.
