Nature Valley’s ‘perfectly timed’ tennis tie-up delivered a 20% uplift in sales .. https://t.co/1aUga4Hq9R pic.twitter.com/PSi0bMiESy
— Will Corry (@slievemore) December 4, 2017
General Mills’ cereal brand Nature Valley embraced UK tennis at just the right time according to its marketing head, Arjoon Bose, who said the tie-up has delivered a 20% year-on-year increase in sales.
Nature Valley, and sister brand Häagen-Dazs, were both quick to tie themselves to the Lawn Tennis Association (LTA) in 2016 after Andy Murray’s landmark 2015 Davis Cup win. And more recently the former brand inked a partnership with British women’s number one Johanna Konta.
Watch British #1 Johanna Konta and ex-Wimbledon champion Pat Cash play in Nature Valley’s ‘Battle of the Sexes’ Crunch Match, live at Westfield London and umpired by Greg Rusedski.
