In today’s digital age, Search Engine Optimization (SEO) is an essential ingredient for a business’ success. With a carefully planned SEO campaign, a business can strive and grow even amidst heavy competition, which will result in more profits in the long run.
With the existence of different companies that offer link building services, achieving success through SEO is now easier for businesses.
But are you aware of the importance of links in your SEO campaign? Let this article provide accurate and informative answers to this question.
But First, What Is SEO?
Search Engine Optimization or SEO is simply defined as the practice of optimizing your website in order to reach a high position in the search engine results pages of Google and other search engines.
For you to achieve this goal, you need to focus on improving the organic search results of your website.
Organic search results, or “natural” results, refer to unpaid entries that are listed on search results pages, and can be achieved through the use of relevant keywords instead of pay-per-click advertising. If you want your website to get more traffic, coming up with a comprehensive SEO campaign should be part of your marketing plan.
As one way of breaking the idea into smaller bits of information, here are some things that go into SEO:
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Quality of traffic: Getting a lot of traffic isn’t enough for your website to create a brand or gain customers in the business arena. -
Having an optimized website that receives irrelevant traffic is useless, such as when your website’s traffic comes from people looking for kids’ apparels when you are actually selling handheld gadgets for seniors. This isn’t the quality of traffic you’re looking for.
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An SEO campaign can address this kind of problem, ensuring that you will only receive traffic from those who are interested in the products and services you’re offering.
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Quantity of traffic: Once the right kind of traffic is visiting your website, it’ll be easier for you to advertise all of your offerings. Because these people are your target market, you’ll have better chances of meeting their needs and demands, and even earn their trust as a customer. The more traffic to your website, the better it is for your SEO ranking.
So Why Do Links Matter When Setting Up A Campaign?
Links can be considered as the backbone of any SEO campaign. Using the right links at the right online platforms can help you rake in customers, earn a profit, and create a positive impression in the public’s eyes. To paint a clearer picture of why links matter when setting up a campaign, take note of the following points:
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Links matter because it can help you build long-term, professional relationships.
Regardless of how innovative your products and services are, you can never survive the business arena alone. More often than not, you’ll need the help of other people to be successful in a particular industry.
If you want to create and maintain healthy relationships with other players in the market, use link building for SEO to your advantage.
This can be an excellent way for you to reach out to other businesses in the same niche and create professional relationships with them. Here’s how:
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The link building process usually begins once you look for websites that are operating in the same niche or industry as your business.
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Once you find them, you’ll reach out to them, inquire if you can provide content for them while using your own website link as a resource. Once they agree, your link, along with your content, will be accessible to their online followers.
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This process can help you create professional relationships because you’ll be reaching out to other players in the industry. But just because your content and links are already published on their website doesn’t mean that you should immediately cut ties with them. On the contrary, you can still maintain communication with them and even decide to meet personally for a cup of coffee.
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The connections you make with other people in the industry might seem like “small things” for now, but you’ll be surprised how these connections can help you in the long run. Your link building partner might be your business partner in the future!
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Links matter because it works as a referral business.
Referrals are vital in any type of business. For you to easily attract customers, you need to be referred by other businesses who are in the same niche as you. This is especially true if you’re a newcomer.
You can achieve this goal once you prioritize your link building efforts for SEO. When another website uses your link, their customers will be interested in your business, and it won’t be long before they will patronize your products as well. This works because:
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Several businesses in the industry have spent years and even decades to create a strong online presence. They took the time to know more about their target market, to engage and create meaningful relationships with them. Once a reputable website uses your link in their own platform, you can be sure that your own link will be recommended to other target markets.
As mentioned, creating a strong online presence is a life-long commitment, but you don’t have to wait as long anymore. Through link building, you can expedite the process of gaining new customers and earning their trust.
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Links matter because it’s great for brand building.
The business arena is competitive. Most products and services are already being sold in the market today, making it hard for new players to stand out. Fortunately, having a brand can become a solution to this kind of problem. When you have a brand, the public can easily distinguish you from the competition, allowing them to better remember your business and buy from you.
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Brand building is something that you can experience once you use links for your SEO campaigns. Through link building, you’ll be able to provide valuable content to your customers, and this can eventually make you a leader in the industry. When an online user sees how accurate and informative your content is, you’ll become an authoritative resource in the industry.
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The same is especially true when your content and your links are posted on a website that has thousands and millions of online followers. If you associate your own brand with a credible website, it won’t be long before the public will think of you in a similar manner.
Research First
For your business to make the most out of an SEO campaign, take the time and effort to understand more about this topic. Do your research before implementing any SEO strategy for your business.
SEO can generally help a business in more ways than one, but only if the right SEO strategy is used for the right kind of business.
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