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Catherine Becker, CEO of VCCP Media – 2016 – what an interesting year. how not all things progressed, indeed some went backwards

2016 – what an interesting year. A year of political shocks, industry innovation and opportunity. But the most interesting thing was how not all things progressed, indeed some went backwards.  It has long been my view that not all progress […]

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Exclusive : adconnection CEO, Catherine Becker, on key media trends

This week, theMarketingblog chats to Catherine Becker, adconnection CEO, @adconnectionUK who on the back of judging some of this year’s industry awards, including the Campaign Media, the Media Week and the DMA Awards, takes a look at some of the

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Media agencies have had to adapt quickly and move faster than ever before … writes adconnection’s Catherine Becker

Despite what some clients might think, media agencies are adapting well to an increasingly fragmented landscape, writes adconnection’s Catherine Becker. Media agencies – centre stage rather than side-lined? Related Posts Vladimir Yevtushenkov: Career Path of the Founder of AFK Sistema JSFC,

Media agencies have had to adapt quickly and move faster than ever before … writes adconnection’s Catherine Becker Read More »

adconnection CEO Catherine Becker – asks if the Greek debt crisis provides the ultimate lesson in media negotiation and handling multiple opposing interests…

“What makes the situation so interesting is that the new Greek leader Alexis Tsipras is having to negotiate when he has previously promised so much to his country, while simultaneously having to stave off bankruptcy” adconnection is the leading performance

adconnection CEO Catherine Becker – asks if the Greek debt crisis provides the ultimate lesson in media negotiation and handling multiple opposing interests… Read More »

What’s hot in gaming in 2015 .. adconnection CEO, Catherine Becker

What’s hot in gaming in 2015 – adconnection CEO, Catherine Becker… …http://t.co/5jJGG0wRjI … pic.twitter.com/oqMFmRDinK — Will Corry (@slievemore) February 7, 2015 Related Posts 6 Important Considerations for Choosing Online GamesHow Do You Meet Your Customers Needs With UX Design?How Video

What’s hot in gaming in 2015 .. adconnection CEO, Catherine Becker Read More »

Catherine Becker – adconnection, LIDA & Oxfam, hungryhorse, exponential & XE.com, CallPro, zkipster

Catherine Becker – adconnection, LIDA & Oxfam, hungryhorse, http://t.co/EFITcb905V pic.twitter.com/utsa9ym1Ip — Will Corry (@slievemore) November 14, 2014 Related Posts 6 Important Considerations for Choosing Online GamesHow Do You Meet Your Customers Needs With UX Design?How Video Translation Services Expand the

Catherine Becker – adconnection, LIDA & Oxfam, hungryhorse, exponential & XE.com, CallPro, zkipster Read More »

“The re-positioning of adconnection to be the leading performance agency has gone very well” – Catherine Becker, CEO of adconnection

It was good to catch up with Catherine Becker, CEO of adconnection recently. I asked Catherine to give theMarketingblog readers an up to date picture of how her agency @adconnectionUK was progressing. Related Posts A Beginner’s Guide to Marketing Automation

“The re-positioning of adconnection to be the leading performance agency has gone very well” – Catherine Becker, CEO of adconnection Read More »

Catherine Becker – adconnection, St Ives Group and Two Sides, Internet Retailing Awards, Giant iTab

Catherine Becker: Why performance delivery means so much more in today’s media environment – http://t.co/vg4X4n2Vx9 … pic.twitter.com/cNcyzMLxNv — Will Corry (@slievemore) June 9, 2014 Related Posts Interactive Exhibition Booth IdeasCrafting a High-End Annual Report: 6 Marketing Tricks to KnowPayPal Payout

Catherine Becker – adconnection, St Ives Group and Two Sides, Internet Retailing Awards, Giant iTab Read More »

Catherine Becker: “Why performance delivery means so much more in today’s media environment”

It’s time to redefine performance delivery, says adconnection’s chief executive, Catherine Becker. “When I attended a speaker panel at the Media360 event a couple of weeks ago, there was a lot of talk from clients about not being transparent about

Catherine Becker: “Why performance delivery means so much more in today’s media environment” Read More »

TheMarketingblog – Max Clifford antics, M&S £150m Website News, UK Advertising Spend, Rory Sutherland, SMX London, Catherine Becker – adconnection, The Grocery Eye, How to Academy, Jeff Bezos

Make your prospects stop…read… think… behave… differently From app.flashissue.com This is the latest issue of theMarketingblog newsletter. Call Will Corry 01784 434 412 if you want your success story loaded into the next issue. Related Posts Vladimir Yevtushenkov: Career Path of the Founder

TheMarketingblog – Max Clifford antics, M&S £150m Website News, UK Advertising Spend, Rory Sutherland, SMX London, Catherine Becker – adconnection, The Grocery Eye, How to Academy, Jeff Bezos Read More »