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Macmillan sees registrations for free will service take off within a month of campaign launch

Macmillan Cancer Support’s campaign to encourage people to register for its free will-writing service has garnered strong results following a month of marketing to support the initiative. The charity’s nationwide campaign has been backed by a new 60-second DRTV ad,

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CI Group wins Silver Award with an industry Top 10 position in Best Places to Work

The CI Group has gained first class recognition as one of the Best Places to Work. The Group is a fast-growing family of specialist marketing communications agencies whose capabilities have expanded to include data analytics, digital marketing, advertising, promotions and

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Christine Von Hoerde wins Inaugural ‘Content Leadership & Innovation Award’ as the World Media Awards 2019 shortlist is announce

It’s been another bumper year for entries to the World Media Awards, with organisers, the World Media Group*, today unveiling the 2019 shortlist. The World Media Awards, which showcase the world’s best content-driven, cross-border advertising campaigns, attracted strong international interest

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Advertising, Media and Technology … Burger King, Bon App?tit, WhatsApp Business, Super Bowl LIII commercials

Keep up to date with these just released fresh articles .. enjoy. The Burger King video is well worth watching. I also enjoyed .. The Most Popular Super Bowl Ads of the Past 5 Years Advertising, Media and Technology …

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57% of UK consumers would stop watching Netflix if commercials were introduced

According to a new report into Traditional TV, Online Video and Streaming from marketing technology firm, AudienceProject, 57% of consumers would cancel their Netflix subscription if the company were to add commercials into its streaming service.

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