TheMarketingblog

Apps

The future in the world of Apps is brighter than ever

It is something near impossible to have missed. Unless you are living underground, still believing the Y2K brought upon us the worlds end, you are most likely using apps in one form or another in your everyday life. As the

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Smartphone : How you can “create and send push notifications to your app users” / E-goi

Push Notifications: The marketing channel of the future? Posted by Maria Spínola This is the behaviour of every human being owning a smartphone… … that “itchiness” driving us to peek at the smartphone whenever we receive a push notification. We can’t resist that

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[Watch] .. Magnum taps Shazam’s technology for its new “Release the Beast” global campaign

Shazam, one of the world’s most popular apps for connecting artists and fans, has partnered with Unilever’s premium ice-cream brand Magnum for the launch of its most indulgent range of ice creams, Magnum Double. The whole campaign will be Shazam-enabled,

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London businesses join forces to save the high street

In the wake of both BHS and Austin Reed collapsing into administration this week… A growing army of tech startups, regional newspapers, on demand couriers, business directories, shopping apps, influential bloggers and more have joined forces on a shared mission

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