How much you pay your employees influences your brand reputation, which affects your revenue and how much your business grows. When most of us think of managing a brand reputation, we tend to think of the clean-up that occurs after […]
Here’s why how much you pay employees influences your brand reputation Read More »
Challenging the challengers Launching today, new research conducted by independent creative agency Initials has found consumers are switching to challenger brands in their droves, with over two thirds of respondents saying being exposed to a multitude of marketing messages was
New research from Initials reveals consumers are switching to challenger brands Read More »
Acquisition vs. Retention: Where Should Brands Focus? | Quadient https://t.co/j2kBAfmGom pic.twitter.com/RZaLzxG7L0 — Will Corry (@slievemore) August 31, 2018
Acquisition vs. Retention : Where should brands focus? Read More »
One of the most common misconceptions is that the sales process is complete once the customer has been convinced to purchase a good or service. Not only is this a dangerous fallacy to make, but it is even more relevant
Exclusive : How to incorporate branding into your Point of Sale System Read More »
The key motive of marketing is to make followers fall in love with the brand. Creating an effective marketing strategy is nothing but a herculean task. There are clearly numerous strategies to market a brand and the methodology may differ
Marketing strategies to make consumers love your brand .. exclusive to theMarketingblog Read More »
Two thirds of Millennial Men feel brands are important as a way of expressing themselves, new research finds A new study into the hopes and aspirations of so-called Millennial Man – those born between 1987 and 2000 – has found that more than
‘Fresh’ Research on Millennial Men …. Engage Research Read More »
When it comes to brand marketing, consistency is at the heart of everything you do in business. It assures customers that they can expect excellent service and quality wherever they come in contact with your brand and inspires staff to
3 ways brand consistency affects your business Read More »
Colgate-Palmolive has chosen Nielsen Brandbank to distribute their product content – such as copy, images and videos – to retailers and wholesalers across 18 countries. The two companies have entered a master service agreement spanning 18 countries, whereby Colgate-Palmolive will
18-country product content deal for Nielsen Brandbank Read More »
Apple, Google and Android are Most Relevant Brands to UK Consumers According to the New Prophet Brand Relevance Index® Global consultancy Prophet today announced the results of the third annual , a ranking of the most relevant brands in consumers’
Chris Wilson, Head of Brand Partnerships at new business consultancy Ingenuity, examines how the right brand partnerships can help marketers deliver successful loyalty programmes Loyal customers are few and far between. The fact that consumer spending is currently at its
Brand partnerships: unlocking customer loyalty .. Chris Wilson, Ingenuity Read More »
