An ad for the Royal Air Force that takes cliches from ads aimed at women and turns them on their head has won Channel 4’s annual diversity in advertising competition. The spot, by Engine, takes the kinds of some of the […]
Women for Women : Female advertising that continues to patronize its audience Read More »
Last night, 17th November, at The Marketing Society Global Dinner, Paul Polman, CEO of Unilever was awarded the Outstanding Leadership Award for his exceptional vision and contribution to business.
Windsor Mint is delighted at the results of its first ever TV campaign put together by West Country based Mostly Media. The Queen Elizabeth II Birthday campaign ran in April, May and June showcasing Windsor Mint’s commemorative strikes for the
Windsor Mint delighted as TV Campaign trebles sales Read More »
Sony and 4Sales has announced an exclusive new partnership that will see Channel 4 talent star in a new ad campaign for Sony’s latest smartphone, the Xperia X. The first ad, starring comedian Paul Chowdhry, will premiere on Friday 3rd
Sony launches the Xperia X with exclusive new Channel 4 ad campaign Read More »
A group of talented child performers who specialise in covers of musical theatre songs are taking YouTube by storm, and their channel has now hit the 10 million-view mark, with fans all over the world. Spirit Young Performers Company is
The mini west end stars’ YouTube channel with over 10 million views Read More »
This release has just arrived KoganPage write .. In a couple of weeks, on 28th April, we’ll be releasing a new book by Andy Bryant and Charlie Mawer, the Managing and Creative Directors respectively of the creative agency Red Bee.
New Book : The TV Brand Builders : How to win audiences and influence viewers Read More »
4 Sales and MEC today announce a new seven-figure sponsorship deal with mineral water brand Volvic. The deal, which runs from Tuesday 1st March until the end of 2016, represents the first time Volvic has sponsored programming on TV and
MEC brokers TV sponsorship first for Volvic with Channel 4 Read More »
Viewers demand Channel 4 axes The Jump: Gymnast Beth Tweddle set to undergo surgery after breaking her back on TV’s most dangerous show… as Tina Hobley exits with a broken arm Britain’s most successful gymnast is waiting to undergo surgery on
Half of UK advertising spend in 2015 will go on the internet and mobile devices, according to the latest Advertising Forecast from Strategy Analytics. Nearly £8.0bn is forecast to be spent on digital advertising in 2015 – over twice that spent
Channel 4 has commissioned a sitcom about the Irish Famine in which one million Irish died of starvation and one million emigrated. What a great subject for cheap laughs! No this is not an April Fools story, this is a January
