The retail landscape is changing like never before, and the sector is set for even more rapid change over the next three years, as retailers respond to changing consumer behaviour, particularly around the use of mobile in the shopping process. […]
Events : Whats hot in mobile retailing 2013? / The Mobile Retail Summit Read More »
The Retail Landscape is changing like never before, and the sector is set for even more rapid change over the next three years, as retailers respond to changing consumer behaviour, particularly around the use of mobile in the shopping process.
Facebook ads ‘on a par’ with TV campaigns, say fmcg brands James Halliwell writes … Facebook is now “on a par with TV” when it comes to effective advertising, but the return on investment is far better, claim fmcg brands
“Nestlé – could directly attribute 11% of Kit Kat sales to its Facebook ads” Read More »
The Mobile Retail Summit 24 Apr 2013 Location: The Grange St. Paul’s, London Website: http://www.mretailsummit.com The Mobile Retail Summit kicks off with a presentation from Matthew Hopkinson, business development director at the Local Data Company, who will offer delegates a
The launch of Shopitize’s mobile couponing service this month enables brands to save £150 million in paper couponing fraud each year. Dr Alexey Andriyanenko, joint managing director and co-founder of Shopitize, says mobile couponing has the capacity to be virtually
Will 2013 see the end of paper couponing fraud? / Comment from Shopitize Read More »
