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Daina Middleton

“In this new Age of Participation, you must get customers to participate in order to achieve results” / Daina Middleton, Global CEO of Performics

Advertising, Apps & Software, Business, CRM, Ecommerce, Email Marketing, Google, iPhone, Lead story, LinkedIn, Metrics, Mobile, Mobile Marketing, Mobile/Tablet, Online Advertising, Online Video, Pinterest, QR Codes, Retail, Search Marketing, Special Issue, Twitter, Websites / By

A Marketingblog Exclusive Five questions interview with Daina Middleton, Global CEO of Performics A pioneer in the digital marketing space and marketing professional with more than 20 years in the industry, Daina Middleton is the Global CEO of Performics, the performance marketing […]

“In this new Age of Participation, you must get customers to participate in order to achieve results” / Daina Middleton, Global CEO of Performics Read More »

Why the participant marketing model will dominate performance marketing disciplines in the years ahead / Daina Middleton, CEO, Performics

Apps, Apps & Software, CRM, Ecommerce, FaceBook, Gadgets, Google, iPhone, LinkedIn, Metrics, Mobile, Mobile Marketing, Mobile/Tablet, Pinterest, Retail, Twitter, Uncategorized / By

The Participant Marketing Model and Performance by Daina Middleton, CEO, Performics My previous posts covered the history of consumerism and the need to change marketing’s vocabulary to better reflect its participatory nature today. Now, let’s look at the new reality

Why the participant marketing model will dominate performance marketing disciplines in the years ahead / Daina Middleton, CEO, Performics Read More »