IAB UK CENTRALISES MOBILE WITH MERGING OF BOARDS The Internet Advertising Bureau (IAB) UK has taken the bold decision to merge the IAB Board and Mobile Board to put mobile at the centre of everything the trade body does. For […]
The IAB UK’s second annual study on how online display ads are bought, reveals that programmatic’s share has risen from 28% to 45% in a year and is now worth almost £1bn. “…the general perception among media owners is that online
In UK, online sales through price comparison websites drove about 10% of all ecommerce retail sales, according to recent statistics.
THE AVERAGE HOUSEHOLD NOW OWNS 7.4 INTERNET DEVICES – DRIVING DIGITAL AD SPEND UP 14% TO RECORD £7.2BN Nearly four in ten UK households bought a tablet in the last year Banking/finance is area of people’s lives most affected without
Study reveals grand ambition for real-time DOOH among marketers 87% of UK marketing leaders believe real-time DOOH would enable more targeted advertising for their brands, with 72% planning to run a real-time DOOH advert in 2015 Newly published report ‘Unlocking
‘Unlocking the value of real-time for OOH advertisers’ / Posterscope survey Read More »
Events : Exponential Interactive @exponentialinc is to be the headline sponsor of the Internet Advertising Bureau UK’s flagship annual event, IAB Engage.This year’s event marks the tenth anniversary of Engage, which launched in 2005 with a stellar cast of speakers
Exponential to be headline sponsor of IAB Engage 10th anniversary Read More »
Exponential Interactive @exponentialinc has passed the first stage in achieving certification from the Digital Trading Standards Group (DTSG) which aims to prevent ads being served next to inappropriate or illegal content online. This stage is an ABC audit confirming that
Digital Trading Standards Group: Exponential passes 1st stage in certification Read More »
IAB UK launches first European mobile optimisation study Interesting findings- for example 36% of top 100 brand sites in the UK do not have sites optimised for mobile. However the UK demonstrated the highest score with regards to responsive design
Research shows one in three of the top 100 UK advertisers have no mobile web / IAB UK Read More »
Affiliate Management Days London Speakers – May 13-14, 2014 – Chelsea Football Club How Much Does it Cost? Full details are available at www.amdays.co.uk Our London 2014 conference will focus on performance marketing’s most pressing cutting-edge issues and questions. Being the
Mobile banking and content of text messages ranked ahead of app and internet usage as top mobile data privacy concerns for UK smartphone owners • 75% of smartphone owners want companies to be really clear about the data they hold
Research / IAB: Banking and text messages top mobile privacy concerns Read More »
