Jed Mole, European Sales Support & Marketing Leader, Acxiom writes… Marketers have been monetising data for years, but today, fuelled by an explosion in data and more ambitious brand strategies, they must think carefully to achieve a competitive advantage. It’s […]
Guest Post : Design your data monetisation for success / Jed Mole, Acxiom Read More »
Why charities and high-end retailers could suffer following Child Benefit payment changes By Jed Mole, European Marketing Director, Acxiom While the initial furore surrounding changes to Child Benefit payments may have died down, replaced by uproar about Universal Credit and
Challenges ahead for brands as bigger families deal with Child Benefit axe Waitrose and Sainsbury’s will be hit by change to child benefit according to Acxiom @marketingweeked marketingweek.co.uk/news/waitrose-… — AcxiomUK (@AcxiomUK) January 7, 2013
Child Benefit axe – brands that are likely to suffer as families cut back / Acxiom Read More »
