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Will 2013 see the end of paper couponing fraud? / Comment from Shopitize

Apps, Ecommerce, FaceBook, Google, iPhone, Lead story, LinkedIn, London & South East, Metrics, Mobile Marketing, Mobile/Tablet, Pinterest, Research, Retail, Retail News, Small Business, Social Media, Startups, Twitter / By

The launch of Shopitize’s mobile couponing service this month enables brands to save £150 million in paper couponing fraud each year. Dr Alexey Andriyanenko, joint managing director and co-founder of Shopitize, says mobile couponing has the capacity to be virtually […]

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Brand owners and retailers must put in place more robust processes to prevent coupon fraud and malredemption

Lead story, Retail, Retail News / By

With new figures showing that the redemption of consumer coupons in the UK has almost doubled since 2009, PromoVeritas – the independent promotional compliance and verification service – is warning that brand owners and retailers face even greater financial risks

Brand owners and retailers must put in place more robust processes to prevent coupon fraud and malredemption Read More »