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media

Christine Von Hoerde wins Inaugural ‘Content Leadership & Innovation Award’ as the World Media Awards 2019 shortlist is announce

It’s been another bumper year for entries to the World Media Awards, with organisers, the World Media Group*, today unveiling the 2019 shortlist. The World Media Awards, which showcase the world’s best content-driven, cross-border advertising campaigns, attracted strong international interest […]

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About .. YouTube, Mastercard, Salesforce, The Economist and RedThread

Adweek | Breaking News in Advertising, Media and Technology Cheers : Here is your end of the week breaking news courtesy of Adweek. Fresh articles for you to read about YouTube, Mastercard, Salesforce, The Economist and RedThread.

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New media research by GlobalWebIndex reveals valuable untapped TV audience

New media research by the International Television Research Group (inTV) and GlobalWebIndex has identified an untapped TV audience of 112.5 million consumers. They are frequent consumers of international TV channels, but who fall outside of the top income segment that

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LiveRamp and Criteo partner to enhance global people-based marketing campaigns for omnichannel engagement

Latest :  LiveRamp®, an Acxiom® company (Nasdaq: ACXM) and leading provider of omnichannel identity resolution, and Criteo, the commerce marketing technology company, today announced a collaboration between the two companies. Criteo and LiveRamp will work in tandem to integrate LiveRamp into

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Allianz appoints Delete for Digital Strategy & Online Overhaul

Following a competitive pitch, Allianz UK has appointed digital agency Delete. Delete will act as Allianz’ digital consultancy, advising on how their digital channels can be better optimised to support brokers, drive engagement and increase sales across their product portfolio.

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Online video overtakes banner ad spend for first time: PwC/IAB

The rise in popularity of people watching online video means advertisers spent more on video ads than banner ads for the first ever time, according to the latest PwC/IAB Digital Adspend study.

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Delete unveils new branded content collaboration with Movember and WeTransfer

Latest : The Movember Foundation has partnered with digital agency Delete to deliver a branded content campaign to support Movember this autumn. Following a donation of free ad space from WeTransfer, Delete worked in collaboration with Movember to take advantage of

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