It’s no secret that mobile phones have become ubiquitous today. After all, these are highly powerful, useful, and most importantly- easily affordable electronic devices that offer on-the-fly Internet access and a variety of utility apps (most of which are free […]
Exclusive : Mobile first – Marketing in the age of mobile Read More »
2016 saw mobile traffic overtaking desktop for the first time, and has continued its domination throughout 2017 so far. The rise in mobile traffic looks like it is here to stay as compared with August 2016, desktop was leading the
YOC, the mobile ad technology company, has announced a three-way partnership with Future Publishing and Appetite Creative Solutions. The agreement will enable brands to extend Future’s high value audience data across YOC’s boutique collection of premium publisher sites. Advertisers can
YOC forms tripartite agreement with Future and Appetite Read More »
Mobile shopping search is retailer’s biggest and fastest opportunity for growth Shopping search on mobile is retailers largest single source of traffic by far. Shopping search on mobile also has the highest bounce rates…as high as 83% 51% of sales
‘Fresh’ research on mobile marketing and the customer experience Read More »
Revenue increase higher than expected at 36% Above average growth of automated sales Mobile advertising company YOC AG achieved more than 36% revenue growth to EUR 3.09 million in the first quarter of 2017 (Q1/2016: EUR 2.27 million), exceeding its
YOC exceeds revenue forecast in Q1/2017 Read More »
The world is going mobile and growing numbers of businesses need a step-by-step guide to setting up a mobile marketing campaign to boost sales. According to one survey, nearly 30% of sales are carried out on a mobile device which
A step-by-step guide to setting up a mobile marketing campaign Read More »
YOC, a leading provider of mobile advertising, has announced the appointment of Adam Gilsenan as Chief Media Consultant. In a newly created role, Adam will develop client and agency relationships, establish trading agreements and connect YOC to digital trading desks
Movers and Groovers : Adam Gilsenan joins YOC to develop its digital trading agreements Read More »
With the increased use of mobile applications amongst consumers, Chris Hill, SVP of Marketing at Mobidia, highlights how marketers can utilise valuable insights into mobile app usage to determine the level of engagement with their users and that of their
The importance of measuring mobile app engagement Read More »
Donald Stuart, CEO of Brainstorm ( @Brainstorm_MS ) is the latest CEO to feature on our special six questions platform. 1. Tell me more about your success with your Spider innovation. Why have you taken the high ground with this technology?
“How to trigger engagement in smarter and context specific ways via mobile” / Brainstorm Read More »
