New research from Differentology unveils consumer appetite for VoD subscription services New research out today reveals that almost three quarters (72%) of UK SVoD subscribers that expressed a preference do not consider any form of sponsorship or advertising on Subscription […]
72% of UK SVoD subscribers deem advertising on SVoD unacceptable Read More »
According to a new report into Traditional TV, Online Video and Streaming from marketing technology firm, AudienceProject, 57% of consumers would cancel their Netflix subscription if the company were to add commercials into its streaming service.
57% of UK consumers would stop watching Netflix if commercials were introduced Read More »
As a marketer you don’t need to be familiar with all the many video formats out there – but you should be aware of the more popular options. That is because you will probably need to distribute videos in various
4 common video formats that marketers need to know Read More »
It’s hard to fathom the logic behind Jeremy Corbyn’s latest suggestion about how to tackle the power of the US tech giants. Just about every news outlet in the UK is reporting today that the leader of the opposition wants
Can you fathom the logic behind Jeremy Corbyn’s latest suggestion? Read More »
Global strategic insight agency Flamingo’s report, The Illusion of Democracy, prepared for the Sunday Times, has found the country to be wounded and disillusioned. Launched to coincide with the second anniversary of the EU referendum, the report, based on in-depth
Flamingo Brexit anniversary study finds Britain to be ‘a wounded and rudderless place’ Read More »
Omnicom-owned insight and strategy agency Flamingo has hired Stine Hedegaard as a director in its specialist Style team, which boasts ongoing clients including adidas, Glossier and Chanel. Educated to PhD level and with a background in psychology, Stine has more
Leading brand strategy and insight agency Flamingo @flamingolondon has produced a short report naming 10 brands, movements, concepts and trends that have driven current dominant cultural narratives over the past year and that have the potential to signify further uncertainty and
Flamingo identifies 10 key signals of cultural disruption Read More »
You no longer have to record a TV programme on a physical recorder, such as old-school VHS tapes, so you can watch it later. Streaming technology allows you to watch what you want when you want. This is a revolution in
Has streaming technology changed the way we live? Read More »
Wall Street sell-siders are expecting to report earnings of $0.16 per share on revenues of $2.76 billion for the June quarter. Consensus estimates for the current quarter ending in September are for earnings of $0.23 per share on revenues of
Netflix earnings call: user & engagement trends … contextual data from Verto Read More »
Latest research from GfK into the UK’s OTT viewing habits has revealed surprisingly low audience numbers on mobile devices. It seems that watching subscription video content on Netflix, Amazon and Now TV is, for now, most definitely an in-home entertainment
OTT (over-the-top) Services: It’s an in-home – not mobile – entertainment experience Read More »
