Confident, Creative, Communicators by Jeff Deighton, insight engineers As we approach the No-deal Brexit Deadline at the end of this month, I find myself looking back 10 years, to when the UK was also facing troubled times and uncertainty. As […]
An update on ‘3C People’ … Confident, Creative, Communicators Read More »
Buzzoole, the leading influencer marketing platform and service in Europe, is launching the industry’s first ever benchmarking report. It solves the thorny issue of measurement by allowing marketers to prove the effectiveness of influencer marketing.
Buzzoole launches the industry’s first ever benchmarking report Read More »
Sky overtook Procter & Gamble as the biggest spender on traditional advertising in the UK in 2017, increasing year-on-year spend by 2.7% to £197.1m, reveals Nielsen data released today. P&G’s spend dropped 1.4% versus 2016 to £196.8m, as did BT’s
Research : Sky overtakes P&G as biggest traditional ad spender … Nielsen Read More »
Nielsen Brandbank launch “hero image” service to boost grocery m-commerce Images designed specifically for mobile proven to increase sales by up to 24% As online plays a bigger part in grocery shopping, Nielsen Brandbank has launched a service to help
Hero image’ service launches to boost grocery m-commerce Read More »
Nielsen announced it has introduced advertising measurement on YouTube’s mobile app through its Digital Ad Ratings service in the UK, France, and Germany. The service, which expands Nielsen’s current measurement coverage of YouTube ads on desktop and mobile web browsers,
Nielsen adds measurement for YouTube mobile app in UK, France and Germany Read More »
Gaviscon’s “Tim and Tom” has fended off both M&M’s “red and yellow” and KFC to retain the title of the most effective TV ad of 2017, as advertisers relied heavily on humour and novel imagery to grab viewer attention as
Gaviscon beats M&Ms and KFC to best TV ad of the year Read More »
There’s a distinctly contrasting nature to the fastest-growing grocery products of the year as fresh fruit and ‘free-from’ led the way, alongside spirits and sparkling wine.
Healthy eating and “big nights in” drive 2017s fastest-growing groceries Read More »
Unilever and Nestlé study reveals ROI of online ads Year-long study involving nine consumer goods brands shows £1 on display ads drives £1.94 in sales A year-long research project involving Unilever, Nestlé, i2c, Nielsen, Nectar and the IAB UK has
Revealed – the degree to which online display ads drive sales of household brands .. IAB Read More »
MySupermarket will soon be enhancing its website with additional rich product content, through adoption of Nielsen Brandbank’s Connect service for a selection of GSK’s products. Now that over half of the UK’s shoppers use online content in their purchasing journeys,
MySupermarket enhances online experience with Nielsen Brandbank Read More »
Buying cheaper grocery brands is most popular way to save money The number of Britons changing their spending habits to cut down on household expenses has hit its highest level for two years, according to Nielsen’s latest Global Survey of
Research : Household cost-cutting hits two-year high Read More »
