An opinion piece about what marketers can learn from how the Olympics as a brand acts/communicates around areas such as gaining trust, the use of emotion and balancing technology and tradition As the world zooms in on Rio, the marketing […]
Social media is redefining what it means to be a teenager Over the course of history, and particularly in recent decades, technology has repeatedly redefined the lives of young people. During the 20th century, the rise of the telephone expanded
Lucy Hoang, Research Manager, Northstar Research Partners Fairtrade Fortnight began on 23rd February and is coming to an end this week but did anyone even notice? How did the movement emerge from its annual 14 day awareness event without making
by Jeff Johns, Associate Director, Northstar Research Partners What is normal for the Chinese economy – and for the Chinese consumer? Can anyone know for sure? On a macro level, headline GDP growth is dropping from the heady days of
The Kids are Alright By: Emma Berg, Senior Research Executive, Northstar Research Partners On a night out, sitting around a table surrounded by friends from all walks of life and varying ages, we look like any other group of under
We look back at interesting research of last year. We wonder how it will all stack up this year? A 2013 study investigating how engaged Brits are with Wimbledon, and what brands they most associate with the tournament, found that
A 2013 study investigated how engaged Brits were with Wimbledon Read More »
Lucy Hoang, Senior Research Executive, @NorthstarHub Northstar Research Partners This article explores the increasing appeal to consumers of goods that are marketed as ‘home-made’, ‘local’ or ‘independent’ As local markets take the limelight (for a fortnight at least), a shadow
Love Your Local Market Fortnight: Celebrating evolving consumption practices Read More »
Fair trade insights for World Fair Trade Day: What do consumers think about brands with a fair trade ethos? Jack Miles, Associate Director, Northstar Research Partners As we’re approaching World Fair Trade Day, which will be celebrated across six continents on
Good timing. I received this article by Northstar Research Partners, written to mark Shakespeare’s 450th birthday tomorrow, Wednesday 23 April. It is a light-hearted piece that explores what market researchers can learn from Shakespeare’s plays. Was Shakespeare really a Market
Recently the big question was whether Hull City could change their name to Hull Tigers. The FA has now said no. This article looks at how other football clubs have successfully – or unsuccessfully – navigated the issue of brand
FC or FB – a football club or a football brand? / Rhiannon Price and James Vaughan-Smith Read More »
