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outdoor

Primesight : Brands see, on average, a +29% sales uplift in stores with a poster outside

Beloved of fast food brands Greggs, KFC and McDonald’s, as well as many well-known FMCG brands such as Cadbury and Wall’s, Primesight’s takeover of phone box advertising gives brands a stand-out footprint in high footfall locations and is perfect for

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How to get the most from your poster advertising campaign

It’s all too easy to overlook the value of so-called ‘traditional’ marketing methods, such is the hype surrounding the latest developments in digital marketing. Nevertheless, offline marketing can still play a valuable role in promoting your brand, product or event

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JCDecaux wins the Bus Shelter advertising contract for Kensington and Chelsea

JCDecaux SA  announced today that it has been awarded the Bus Shelter advertising contract for the Royal Borough of Kensington and Chelsea. This 15 year contract previously held by Clear Channel, was awarded following a competitive tender process and includes

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Find out why Caledonia Best is so committed to Scottish Rugby, the team, its customers and drinkers

Caledonia Best, official beer of Scottish Rugby, has appointed Edinburgh agency Guy & Co to develop an integrated marketing campaign to run throughout the 2016 RBS 6 Nations Championship and beyond.

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Watch : ‘Don’t let your friendship die on the road’ campaign from TfL / M&C Saatchi

M&C Saatchi Unveils ‘The Hare and the Tortoise’ for TfL –  TfL encourages young teens to ‘Think Slow’ near busy London roads promoting road safety – M&C Saatchi has unveiled an integrated campaign for Transport for London targeting young teenagers

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Half of UK advertising spend in 2015 will go on the internet and mobile devices – Strategy Analytics

Half of UK advertising spend in 2015 will go on the internet and mobile devices, according to the latest Advertising Forecast from Strategy Analytics. Nearly £8.0bn is forecast to be spent on digital advertising in 2015 – over twice that spent

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