Blake Cahill, Global Head of Social and Digital Marketing at Philips writes … There’s a huge value in using cookies and, as we move to a more connected world with people living more of their lives online, brands are seeing […]
Blunders : Colgate promotion backfires when hundreds mob promotional stands for free electric toothbrushes From www.dailymail.co.uk – The Big Electric Brush Swap promotion was meant to run all week but was swiftly axed after it was swamped by people looking
PR disaster : The Big Electric Brush Swap promotion is swamped Read More »
Brand2Global this week announced details regarding its first annual Brand2Global Conference being organized by the Localization Institute in collaboration with key sponsoring organizations such as: Chief Marketing Officer Council, Global Marketing Network, Branded Content Marketing Association, BrandMaker & The Boeing
Events : First annual Brand2Global Conference – London. 16-18 September 2013. Read More »
One of the most powerful forms of self-expression is through music, and as champions of self-expression, Philips Male Grooming has teamed up with Spotify through a deal conceived by Carat, to offer men the chance to win tickets to an
Philips and Spotify partner for ‘Expression Sessions’ Read More »
James Bond: 50 Years Of Movie Posters Leading online men’s media group, IGN Entertainment UK, has appointed nugg.ad in a move that will enable it to deliver highly measurable brand-building online advertising campaigns to its UK clients. AskMen.com
How to use online ads in a more strategic way to brand build / AskMen.com & nugg.ad Read More »
TomTom today announces that Gary Raucher has been appointed Senior Vice President Marketing of TomTom’s consumer business unit. He will be responsible for managing TomTom’s brand and all consumer-related marketing and communication activities globally. Gary will report to Corinne Vigreux,
TomTom appoints Gary Raucher as Senior VicePresident Marketing Read More »
Tesco Bank is returning to TV with a new ad campaign for its Car Insurance. The ad, developed by Tesco Bank’s agency WDMP, is a 30 second commercial which will be aired across terrestrial and satellite channels.
Building awareness of the special deals Tesco Club Card holders can get from Tesco Bank Read More »
