IAB UK CENTRALISES MOBILE WITH MERGING OF BOARDS The Internet Advertising Bureau (IAB) UK has taken the bold decision to merge the IAB Board and Mobile Board to put mobile at the centre of everything the trade body does. For […]
Boardrooms continue to slash marketing budgets when the going gets tough, and commercial teams still mistrust marketing communications as being “fluffy.” However smart organisations are fast acknowledging that investment in digital data is integral to increasing sales, says Quantcast’s recently
The first kitemarks for brand safety online have been awarded today to 9 companies that meet industry-agreed standards to reduce the risk of ads being served next to inappropriate or illegal content online. The kitemarks have been awarded by the
First brand safety kitemarks issued in UK to reduce online ad misplacement Read More »
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Alamo Rent A Car has appointed Quantcast to launch its real-time online advertising campaign as part of a wider marketing strategy to boost rentals in key European, Middle East and African markets. The campaign will be managed centrally from London. The
Alamo appoints Quantcast for real-time advertising campaign Read More »
Quantcast Introduces Cross-Platform Measurement with Measure for Apps The availability of content anywhere and the rapidly increasing number of devices people use has changed the landscape for publishers, developers and advertisers dramatically. Mobile devices and apps are now a feature
Quantcast, a digital advertising company specialized in audience measurement and real-time advertising, today announced the opening of its EMEA Operations Center in Dublin, Ireland. The EMEA Operations Center in Dublin will bring the company closer to many of its customers
Quantcast – Next US tech giant to open Dublin office Read More »
