Retargeted ads put more than half of people off buying If same ad seen 10+ times, consumer irritation turns to anger However, type of website where ad appears makes a difference Surfing behaviour considered almost as personal as home address […]
Insurance broker Hastings Direct will be back on TV this March, as the company tests a new brand proposition. Three new thirty seconds car insurance advertisements have been produced built around the company’s new strapline – refreshingly straightforward insurance.
Hastings Direct will be back on TV this March says Gary Hoffman, Group CEO Read More »
AdConnection, the leading independent media planning and buying agency, has made a senior level appointment, hiring Simon White to the role of Account Director following a number of new client wins.
Movers & Groovers : Simon White joins AdConnection Read More »
