TheMarketingblog

Red Ant

Smartphone shopping in-store – connecting digital commerce with bricks and mortar / Dan Hartveld, Red Ant

Dan Hartveld, Red Ant’s technical director writes  ..  As mobile continues to be a hot topic for everyone – tech pundits, brands and industry mavens – there’s still a question over exactly how consumers use their smartphones when they’re out […]

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Using digital to drive high street footfall and keep customers loyal for longer / Dan Mortimer

By Dan Mortimer, CEO of Red Ant With the demise of Blockbuster, HMV and Jessops, once again chatter moves to the death of the high street. The mistake here is in continuing to see the emergence of digital as the

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