TheMarketingblog

Smartphones

AR, VR & gamifications are a growing opportunity for brands to effectively engage customers

Two-fifths of Brits have used augmented (39%) or virtual (38%) reality to test or view a product they’re considering. This despite access and ownership to virtual reality (VR) headsets declining year-on-year from 12% in 2018 to 9% last year.

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Trading Up – Why accounting software is vital for tradespeople

If you own a trades business, chances are you’ve put off investing your money in “luxuries” such as accounting software. After all, most people don’t immediately think of technology when it comes to businesses that deal with manual labour. However,

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New Research : Smartphone advertising grew 37.4% to account for 45% of internet ad spend

2017 was first full year smartphones overtook computers for internet time Research has shown that Smartphone advertising grew 37.4% to account for 45% of internet ad spend Accompanying YouGov consumer data shows that podcasts, social media stories and learning new

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Decidedly digital: brands & retailers need to update their technology to keep up with consumer coupon cravings

By Penny Dryden, Valassis Limited For consumers, the appeal of coupons shows no signs of diminishing, with Valassis research showing that UK shoppers alone save £3.3 billion annually using coupons and vouchers. Print coupons are very popular, and the future

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Sitting on the toilet is third most popular spot for millennials Christmas Gift shopping

UK consumers are going to be Christmas gift shopping harder than ever before on their smartphones this Christmas, according to new research by digital analytics company Catchpoint. A majority (47%) of all respondents of all ages say they use their

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4 crucial steps in building an e-commerce site – remember digital commerce is not the future, it’s the present

Things to consider when building an e-commerce website Digital commerce is not the future, it’s the present. Over the past years there has been a growing trend towards online sales, with e-commerce in the UK alone expected to reach a

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