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TV

57% of UK consumers would stop watching Netflix if commercials were introduced

According to a new report into Traditional TV, Online Video and Streaming from marketing technology firm, AudienceProject, 57% of consumers would cancel their Netflix subscription if the company were to add commercials into its streaming service.

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British TV isn’t the same as American productions. It’s different

Outside my dormitory room’s window in Exeter, lay a grassy hill with sheep grazing. I was at a conference a few hours’ drive southwest of London and yet the pastoral scene reminded me of my boyhood home in western Pennsylvania.

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Center Parcs unveils a new integrated campaign which launches on TV from 23rd December

Leading short break expert Center Parcs unveils a new TV advertisement as part of a broader marketing campaign celebrating the forest as an immersive playground.  The new 50-second TV commercial launches on 21st December on the company’s Facebook channel, before

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OTT (over-the-top) Services: It’s an in-home – not mobile – entertainment experience

Latest research from GfK into the UK’s OTT viewing habits has revealed surprisingly low audience numbers on mobile devices. It seems that watching subscription video content on Netflix, Amazon and Now TV is, for now, most definitely an in-home entertainment

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