Unilever and Nestlé study reveals ROI of online ads Year-long study involving nine consumer goods brands shows £1 on display ads drives £1.94 in sales A year-long research project involving Unilever, Nestlé, i2c, Nielsen, Nectar and the IAB UK has […]
Revealed – the degree to which online display ads drive sales of household brands .. IAB Read More »
Last night, 17th November, at The Marketing Society Global Dinner, Paul Polman, CEO of Unilever was awarded the Outstanding Leadership Award for his exceptional vision and contribution to business.
Exclusive comment from Ian McCawley, MD Acuity PR “This was certainly a clash of the corporate PR titans. Tesco is well known for getting its own way with its comms, and also for taking tight control of its relationships with
McCann Worldgroup has announced the appointment of Samantha Giles as EVP, Global Business Leader on the agency’s global Nestle business. She joins from Ogilvy & Mather where she has been Worldwide Managing Partner. Giles, who will remain based in London,
Could your start-up scoop TNBT Award 2016? | ad:tech London https://t.co/p5wWCKuJTA Retweet please pic.twitter.com/WM3VyTJpR2 — Will Corry (@slievemore) July 7, 2016 Unilever has embarked on its latest mission to discover tomorrow’s marketing and advertising technology influencers with the launch of
Could your start-up scoop TNBT Award 2016, and win a $50k Unilever pilot? Read More »
BrainJuicer, the award-winning market research agency, is launching the first ad agency to guarantee ROI on creative work. The new agency, System1 – Feel More: Buy More, is based on BrainJuicer’s pioneering behavioural science work, which shows how the emotional,
BrainJuicer launches new creative agency System1 that guarantees ROI on creative work Read More »
Following a competitive search for the world’s top 50 marketing technology startups, the Unilever Foundry today announces this year’s finalists – the Foundry 50. The Foundry 50 will join Unilever Foundry at Lions Innovation in Cannes (21 – 23 June),
Unilever announce the Foundry 50 – Top 50 Marketing -Tech Startups Read More »
Ogilvy has appointed Gerald Lewis to the role of Worldwide Executive Creative Director for Dove. He will join Ogilvy immediately and report to Ogilvy’s Worldwide ECD for Unilever, Andre Laurentino. Lewis will be responsible for driving the creative vision and
Brut Sport Style will also have a presence at International Cricket this summer as an partner of the Test Match Grounds Brut Sport Style is the new range from iconic male grooming brand, Brut Anderson follows in the footsteps of
Brut Sport Style unveils England cricketing great, Jimmy Anderson, as Ambassador Read More »
