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About .. YouTube, Mastercard, Salesforce, The Economist and RedThread

Adweek | Breaking News in Advertising, Media and Technology Cheers : Here is your end of the week breaking news courtesy of Adweek. Fresh articles for you to read about YouTube, Mastercard, Salesforce, The Economist and RedThread.

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[Watch] … 1000heads launches Carphone Warehouse x Big Narstie Samsung S9 social campaign

1000heads has teamed up once again with long-standing client Carphone Warehouse to launch the Samsung S9 through an innovative social media campaign with rapper and internet personality, Big Narstie

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YouTube / JICWEBS … “Providing more transparency and visibility to their advertising partners”

YouTube has achieved certification for brand safety by JICWEBS – the independent UK body that sets best practice and standards for trusted online ad trading. YouTube was independently verified by auditing firm BPA Worldwide as to how their processes meet

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Nielsen adds measurement for YouTube mobile app in UK, France and Germany

Nielsen ​announced ​it ​has ​introduced ​advertising measurement ​on ​YouTube’s ​mobile ​app ​through its ​Digital ​Ad ​Ratings ​service in ​the ​UK, ​France, ​and Germany. The ​service, ​which ​expands ​Nielsen’s ​current ​measurement ​coverage ​of ​YouTube ​ads ​on desktop ​and ​mobile ​web ​browsers,

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