Adaptv As video grows in a TV ad world industry must move towards effective measurement standards : Marketing Clout http://ping.fm/Pf5x2
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Technovated is using IBM Business Analytics software to improve the online shopping experience for cons
IBM has announced that Technovated is using IBM Business Analytics software to improve the online shopping experience for consumers : Marketing Clout http://ping.fm/VWLXp
"24% of all consumers are making in-store comparisons on their smartphones"
Simon Morgan is Google UK head of mobile advertising and will be speaking at the ad:tech London conference “24% of all consumers are making in-store…