London and the South East most likely to benefit from change in shopping behaviour : Marketing Clout
If you shop by researching products online, use social media to ask your friends for recommendations, or head in store for a product trial before a final price check on your phone, then you could well be part of an emerging group of consumers with the power to save Britain’s high streets: The multi-channel shopper.
Experian’s analysis reveals that Southall, Harrow and Wimbledon Village are the top three high street locations with largest concentrations of these multi-channel mavens. In stark contrast, the areas with the fewest multi-channel shoppers are in remote, rural areas with Pwllheli, Cardigan and Porthmadog in Wales and Newton Stewart and Castle Douglas in Scotland all scoring lowly.
