Dixons, the UK’s biggest electrical retailer, is set to launch an on-demand film and TV service, KnowHow Movies, that will be promoted through its 600-strong Currys and PC World stores nationwide.
The service, which launches on Thursday, will feature content from partners including Disney, Pixar, Warner Bros and Momentum Pictures – which has UK rights to films including The King’s Speech, the Swedish trilogy of releases based on Stieg Larsson’s Millennium novels, and Lost in Translation.
Gary Hearns, senior category manager for content and software at Dixons Retail, said that the service was not a direct competitor to the subscription-based services offered by Netflix and LoveFilm because it will offer a pay-per-view model.