TheMarketingblog

Risque business at Sears

 Sears in the US got a double-barreled lesson this week on the risks of letting third-party sellers put products in its online marketplace at Sears.com. Customers discovered an exceedingly revealing product image

….(to be explicit, it was bare breasts) for a $24.99 lingerie item.

Word—well, snickers—passed around the Internet until a Forbes blogger (spoilsport) contacted Sears for comment, after which the offending image was removed. Sears thought the problem was resolved. It wasn’t.

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