TFM&A is renowned for its leading Keynote programme, where industry experts take the stage over the two days.
Read on for further information on this year’s inspirational Keynote programme.
Make sure you don’t miss any of our Inspirational Keynotes, purchase a Fast Track Experience Pass!
| Time | Title of Session |
Speaking Brands |
| 10:00 | Developing a B2B marketing vision in the fast-moving digital world: an examination of the key pillars for building a successful B2B marketing strategy.Richard Robinson, Industry Leader, Google |  With……  |
| 11:30 | What does social enterprise mean for marketing?Lee Bryant, Headshift part of Dachis Group David Keene, Salesforce.com Stuart McRae, IBM Mark Walton-Hayfield, CSC Chaired by Neil Davey, Editor, MyCustomer.com |
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| 12:30 | Innovations in mobile advertising: how brands can use marketing insight to drive personalised targetingCharlie Hunter-Schyff, Head of Planning, O2 Media |  |
| 14.00 | 7 Steps for creating an integrated social media strategyDave Chaffey, CEO and Co-Founder, Smart Insights |
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| 16:10 | It’s getting personal. The role technology will play in the future of media consumption. Microsoft shares its vision of the world tomorrow.Dave Coplin, Director of Search, Microsoft UK |   |
| Day 2 | Wednesday 29th February | |
| 10:00 | The future of online retail media and the opportunities for advertisers, marketers and etailers Case Studies: Philips and BMWRob Bassett, Head of Strategic Accounts, eBay Advertising |
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| 11:30 | Make it sticky – using data and insight to drive ROI in a multi-channel areaMark Zablan, Managing Director, Experian Marketing Services Group UK Jeremy Waite, Head of Social Media, Phones 4u Simon Wilkinson, Head of Global Consumer Marketing, Dr Martens |
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| 12:30 | Tomorrow’s digital today: current trends and Yahoo!’s predictions for the futureJon Myers, Director, Account Management, Yahoo! |  |
| 14:00 | Performance Marketing & Mobile – it WILL be all about Mobile CommerceKevin Edwards, Strategy Director, Affiliate window &buy.at Matthew Wood, Head of Performance Marketing,vouchercloud |
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| 16:10 | From a Poke to a Purchase: How Social Media has evolved into Social CommerceTodd Wilms, Senior Director of Social Media Audience Marketing, SAP Aaron Kahlow, CEO, Online Marketing Institute |
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