My name is Dr Vicky Williamson and I am an academic music psychologist and Immedia’s Scientific Advisor. One question that might be on your mind is what can science bring to music strategy?
The aim of this blog is to introduce you to the fascinating world of music psychology; my discipline and my passion, and to demonstrate why this new and exciting science has the potential to take music strategy to a new level.
Psychology is the study of human beings; how we behave, how we feel and how our minds work. Music psychology aims to understand our mind and behaviour with reference to one of our most powerful, regular and unique activities – producing and listening to music.
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Music is an essential component of human life. There is not a single known human society on earth that does not use music in one form or another, and our love of music is completely unique in the animal world. Other animals use pitch and timbre to communicate simple messages (sometimes refer to as ‘song’) but we are the only being that engages in creative and spontaneous musical behaviours in order to influence our state of mind and body.