Dulux is supporting the launch of its creative for its new advertising campaign with a social experiment to see if the simple act of decorating can turn bedrooms into boudoirs.
To take part in the ‘Home Improvement by Dulux’ experiment and for more information go to: www.facebook.com/dulux.
The world’s biggest paint company, is offering residents of Ipswich the town that officially has the least amount of sex in a year hundreds of litres of free red paint to see if a transformed room can spruce up a couple’s love life.
The ‘Home Improvement by Dulux’ experiment follows research of 2,000 UK residents revealing the average British adult has sex 42 times a year with people in Ipswich managing only 18 times in a year.
Dulux is asking for willing couples within the Suffolk area to apply for five hundred litres of free red paint enough to paint a hundred bedrooms in return for recording any change in their sexual activity over a month long period.
Letty Edwards, UK Marketing Director of Dulux, comments:
“Paint is one of the least expensive ways to transform a room, which in turn creates an emotional effect that can help improve relationships within the home. By transforming people’s bedrooms and analysing the results we’ll be able to show the effect the act decorating can have both aesthetically and emotionally, and remind people just how valuable a newly painted space can be.”
TOP TEN TOWNS WHICH HAVE THE LEAST AMOUNT OF SEX A YEAR:
1. Ipswich = 18.1 times
2. Coventry = 18.8 times
3. Cardiff = 25.7 times
4. Derby = 30 times
5. Swindon = 30.8 times
6. Preston = 30.9 times
7. York = 31.6 times
8. Croydon = 32 times
9. Leicester = 32.2 times
10. Southampton = 32.9 times
TOP TEN TOWNS WHICH HAVE THE MOST SEX IN A YEAR:
1. Bradford = 66.5 times
2. Aberdeen = 62.5 times
3. Doncaster = 60.1 times
4. Birmingham = 57.1 times
5. Hull / Warrington = 56.3 times
6. Cambridge = 55.1 times
7. Brighton = 53.1 times
8. Middlesbrough = 52.9 times
9. Wolverhampton = 52 times
10. Belfast = 51.5 times
To take part in the ‘Home Improvement by Dulux’ experiment and for more information go to: www.facebook.com/dulux.