Westfield London celebrates the launch of spring/summer 2012 and introduces futurefashion – its first ever all-digital style event that takes the traditional concept of shopping to new heights, running from 27th March – 1st April at Westfield London and 4th – 9th April at Westfield Stratford City.
The event takes the form of five zones, each offering an immersive shopping experience based on the sweeping digital trend of ‘personalisation’ whereby shoppers create their own fashion looks and moods on digital touch screens. Shoppers can browse and select from over 500 fashion items at the touch of a finger, introducing a change in the way we shop and self-style.