FOREX CLUB is delighted to announce it is one of the winners of the 2011 Brand of the Year/EFFIE, in the category Financial Institutions, Products and Services. FOREX CLUB shares the award with MasterCard and Ingosstrakh. Other categories saw competitive entries from global brands DHL, Lipton, Coca-Cola, Toyota, as well as popular Russian brands such as Sberbank and Rostelecom.
Commenting on receiving the award, Keith Goldson, Chief Marketing Officer of FOREX CLUB, said: “Financial retail services is one of the most highly competitive of any sector in the world, so to be recognised for our brand work alongside MasterCard and Ingosstrakh is proof that our marketing efforts have real merit and impact. I am delighted to share this success with all of our clients and employees.”
Anna Grigoreva, Marketing Director of Russia and CIS, said: “I am particularly pleased that this year we received our first Brand of the Year / EIFFIE award. It is a direct confirmation of the effectiveness of our company’s marketing activities.”
In Russia and CIS, FOREX CLUB Group of Companies is a leader in providing services to access the forex market. It was rated in Forex Magnates Q4 2011 Industry Report as one of the top ten global brokers by retail forex volume. Brand recognition and development is an important part of its strategy. In the last two years alone, the company has won awards from Dow Jones Newswires (as Market Leader in Europe in Providing Services for Private Investors in the Forex Market) and forex-ratings.com (Best Broker for Beginners).