TheMarketingblog

Bigpoint and Fox Consumer Products herd together to launch “Ice Age Online”

Bigpoint today announced its partnership with Twentieth Century Fox Consumer Products to develop an online game based on Ice Age, the hit motion picture franchise.

With access to the most popular characters and settings from the films, the free-to-play browser game – Ice Age Online – will give fans a new way to experience the entertaining prehistoric storylines.

“We’re excited to work with one of the most successful film franchises of all time,” said Heiko Hubertz, CEO and founder, Bigpoint. “We’re equally happy to begin working with Fox on this project and are eager to give Ice Age fans another way to enjoy the fun they’ve had at the movies.”

In Ice Age Online, players assume the role of a sloth that recently discovered the perfect place for animals from the herd to live.

Along the way, the herd gets separated and lost.

Players must rescue the lost animals and build up a camp for them to live. In the adventure mode, players collect precious acorns and construction materials – such as wood, flowers, coconuts, and mud – from locations based on the film franchise, including Ice Age: Continental Drift, the fourth animated film from the franchise releasing from Twentieth Century Fox in theaters in 3D July 2012.

Acorns and materials are used to build camps for the rescued animals to live.

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