MEC, www.mecglobal.co.uk, has added to its expanding Analytics and Insight team with the appointment of Jonathan Edwards into the newly created role of data and technology services director.
Edwards, formerly a consultant at Deloitte and senior commercial and analysis controller at BSkyB, has been brought in to focus on accelerating the agency’s competencies in data. He joins a 27 strong Analytics and Insight team covering analytics, technology, social insights and research, and brings with him a wealth of experience in business intelligence and consulting – a skill set that is vital in the progressively consultative nature of data analytics and insight.
Additionally, Richard Lloyd, formerly head of digital insights and analytics at MEC, has been promoted to take on a predominantly global remit that reflects the increasingly fluid online world.
David Fletcher, head of Analytics and Insight at MEC said:
“We are delighted to welcome Jonathan to our ever-expanding Analytics and Insight team. His business intelligence and consulting competence will be invaluable in a team that is increasingly seen by clients as a valued business partner.
“We needed somebody with experience in dealing with event-level data – somebody who can understand millions of records, not just small sample sets, and Jonathan’s experience will enable us to further integrate this data into our clients’ marketing strategies.”
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