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Techy tweens & teens who can’t fathom a time before the internet and smartphones
Marketing, News you can use, Research, Retail News, Rock 'n Roll /
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/ February 14, 2012 / Disney Club Penguin’, Lifestage omnibus, Vox Pops International
In the latest stage of our Lifestage omnibus, Vox Pops International filmed and spoke to thirty teens aged between 13-16, and twenty tweens aged between…
Mobile ethnography – bridging the gap between actual and reported behaviour
Gadgets, Mobile, Nuggets, Research, Retail News /
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/ February 14, 2012 / audio, Be-There, consumer behaviour, Emma Bennett, in-home product trials, photos, SPA Future Thinking, tracking studies, video, Will Corry
Emma Bennett, Marketing Manager at SPA Future Thinking reports…Our new mobile ethnography methodology bridges the gap between consumers’ actual and reported behaviour.