TheMarketingblog

(Video) The ‘Underwear-Clad Hotties’ scoring some publicity

Here is a new idea for all the take away fast foods, restaurants etc. in the UK looking for increased turnover. We will be very interested to see if it rears its publicity head in Blighty  Via our old favourite AdRants Boston-based Ole Restaurant kicked off its new bike delivery service by sending out one hot guy and one hot girl dressed only in their underwear to make surprise deliveries to startled Bostonians. Smartly, the company made its deliveries to media outlets in the city with the obvious purpose of scoring some publicity.

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